Wednesday 7 September 2011

worksop





Worksop, where coal was once king, is now home to the world's biggest sandwich factory. It's also got all the other problems familiar to post-industrial Britain:  from unemployment and drug abuse to a vague sense of meaninglessness and blankness when you walk around the town centre. It's a town that's neither northern nor of the midlands, but somewhere in between, and with an eye on East Anglia. My idea is an absurd one: to investigate, through looking at this town, whether sandwiches and snacks have had more of a makeover in the past twenty years than the people who make them. Do governments and corporations think about marketing more than about communities?